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線上購物群雄並起 各展特色搶客戶
作者: admin 日期: 2010-06-03 14:09
線上購物網站進入戰國時代，成立三年的線上購物網站go happy與聯合報結盟，衝高人氣搶佔市場版圖，中國的淘寶網、日本的樂天市場，也各以不同的特色為號召進軍台灣，而台灣網購市場龍頭yahoo！奇摩為了鞏固霸主寶座，也將在夏季推出一系列美容商品，搶攻美容市場。
業者看準線上購物需求持續發燒，除了長年熱銷的3C用品以及女性衣物之外，更新闢男性保養品戰場，yahoo！奇摩電子
商務群總經理何英圻表示，光是今年第一季，男性保養品的營業額就比去年多了73%，而購買保養品的男性，每人會花掉1800元，比女性多出1.5倍，也難怪業者開始鎖定男性保養的市場。
商務群總經理何英圻表示，光是今年第一季，男性保養品的營業額就比去年多了73%，而購買保養品的男性，每人會花掉1800元，比女性多出1.5倍，也難怪業者開始鎖定男性保養的市場。根據資策會統計，去年購物網站的市場規模超過3000億新台幣，各家廠商莫不想出各種策略吸引消費者，pchome網站推出24小時內快速到貨、payeasy主攻女性市場、日本來的樂天標榜與日本時尚同步流行、博客來則以賣書為主要訴求，但仍難撼動yahoo！奇摩的霸主地位。
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